Television's prime time slot gets redefined The definition of a prime time slot has changed. And today, 7.30 pm is the new prime time. Sapne Suhane Ladakpan Ke (SSLK; Zee) and Sasuraal Simar Ka. Television in the United States - Television in the United States - The late 1960s and early ’70s: the relevance movement: After the introduction of television to the public in the 1940s, a distinct dichotomy emerged between entertainment programming (which made up the bulk of the most popular shows) and news, documentary, and other less-common nonfiction shows.
After the introduction of television to the public in the 1940s, a distinct dichotomy emerged between entertainment programming (which made up the bulk of the most popular shows) and news, documentary, and other less-common nonfiction shows. Throughout the 1950s, for example, stories concerning the Cold War and the emerging civil rights movement were reported on the news and in the occasional documentary, but they were for the most part ignored on popular prime-time programs. This dichotomy became even more apparent in the 1960s.
During times of national crises, television galvanized the country by preempting regular programming to provide essential coverage of significant events. Memorable examples of this were seen during the Cuban Missile Crisis, the 14 days in 1962 when the United States and the Soviet Union squared off over the placement of Russian missiles in Cuba, and the four days’ reportage of the assassination and funeral of John F. Kennedy. The same was true with news coverage of the U.S. space program, especially the Moon landing in July 1969. Films of battlefield activity in Vietnam, as well as photographs, interviews, and casualty reports, were broadcast daily from the centres of conflict into American living rooms. As both international and domestic upheaval escalated in the 1960s, network news departments, originally conceived of as fulfilling a public service, became profit centres. CBS and NBC expanded their daily evening news broadcasts from 15 to 30 minutes in the fall of 1963, and ABC followed in 1967.
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Although news coverage brought increasingly disturbing reports as the decade progressed, prime-time programming presented an entirely different picture. The escapist fictional fare of prime time made little reference to what was being reported on the news. That began to change in the late 1960s and early ’70s, but the transition was an awkward one; some shows began to reflect the new cultural landscape, but most continued to ignore it. That Girl (ABC, 1966–71), an old-fashioned show about a single woman living and working in the big city—with the help of her boyfriend and her “daddy”—aired on the same schedule as The Mary Tyler Moore Show (CBS, 1970–77), a new-fashioned comedy about a single woman making it on her own. In the same week, one could watch The Lawrence Welk Show (ABC, 1955–71), a 15-year-old musical variety program that featured a legendary polkaband, and Rowan and Martin’s Laugh-In (NBC, 1968–73), an irreverent new comedy-variety show plugged into the 1960s counterculture. The 1970–71 season was the last season for a number of series that had defined the old television landscape, including The Ed Sullivan Show, The Lawrence Welk Show, The Red Skelton Show, The Andy Williams Show, and Lassie, all of which had been on the air since the 1950s or earlier. Such traditional sitcoms as That Girl and Hogan’s Heroes also left the air at the end of that season, as did a number of lingering variety programs.
The new cultural landscape
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CBS was the first of the three networks to radically overhaul its program schedule, eliminating several shows that were still delivering very high ratings. Such CBS hits as The Jim Nabors Hour (CBS, 1969–71), Mayberry R.F.D., and Hee-Haw were all in the top 30 the year they were canceled by the network. The Beverly Hillbillies and Green Acres were also eliminated at the end of the 1970–71 season, and not a single rural comedy was left on CBS, the network that had based much of its competitive dominance in the 1960s on that genre.
Even before 1971, however, more-diverse programming had gradually been introduced to network TV, most notably on NBC. The Bill Cosby Show (1969–71), Julia (1968–71), and The Flip Wilson Show (1970–74) were among the first programs to feature African Americans in starring roles since the stereotyped presentations of Amos ’n’ Andy and Beulah (ABC, 1950–53). Rowan and Martin’s Laugh-In was proving, as had The Smothers Brothers Comedy Hour (CBS, 1967–69) a few seasons earlier, that even the soon-to-be-moribund variety-show format could deliver new and contemporary messages. Dramatic series such as The Mod Squad (ABC, 1968–73), The Bold Ones (NBC, 1969–73), and The Young Lawyers (ABC, 1970–71) injected timely social issues into traditional genres featuring doctors, lawyers, and the police. In another development, 60 Minutes (CBS, begun 1968) fashioned the modern newsmagazine into a prime-time feature.
Although 60 Minutes would rank in the Nielsen top 20 (including five seasons as number one) for more than 25 years after it settled into its Sunday night time slot in 1975, the other aforementioned innovative shows were off the air by 1974. They represented, nevertheless, the future of network entertainment television. In canceling many of its hit shows after the 1970–71 season, CBS had identified and reacted to an important new industrial trend. As the 1970s approached, advertisers had become increasingly sensitive to the demographic makeup of their audience, and the ratings services were developing new methods of obtaining more detailed demographic data. As television marketing grew in sophistication, advertisers began to target young audiences, who tended to be heavy consumers and who tended to be more susceptible to commercial messages. In 1970 these audiences also tended to be intensely interested in the cultural, social, and political upheaval of the times. CBS responded to advertisers with a new vision that—despite the high ratings of its older shows—aimed at a youthful audience.
Even without the advertisingimperative, the TV landscape must have seemed very strange to many young viewers involved in the contemporary social movements. In 1968, for example, both civil rights leader Martin Luther King, Jr., and liberal presidential candidate Robert F. Kennedy were assassinated; riots and protests were common on campuses across the country, and major protests took place during the Democratic convention in Chicago; and the Tet Offensive was launched in Vietnam. That same year, the second highest rated TV show in the United States was Gomer Pyle, U.S.M.C., a series following the activities of a Marine Corps private that never mentioned the Vietnam War. Mayberry R.F.D. (in fourth place), which took place in a small North Carolina town, never mentioned the issue of race. Other CBS hits such as Here’s Lucy (1968–74) and Gunsmoke seemed products of a bygone era and were of little interest to younger viewers. CBS executives also noticed that the few youth-oriented shows that were on the air were doing very well at the end of the decade. In the 1968–69 season, NBC’s controversial and hip Laugh-In, for example, was the highest-rated show of the year. So, in a move uncharacteristically bold for an American television network, CBS scrapped an assortment of its hit series and launched what turned out to be an unprecedented updating of prime-time television programming. Within four years, entertainment TV would look nothing like it did in 1969. The “real world” of social, familial, and national dysfunction, which had been ignored by TV for so long, was about to break into prime time. With the spectacular success of three strikingly new programs—All in the Family, The Mary Tyler Moore Show, and M*A*S*H, CBS redefined the medium.
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Source: Herring Networks, Inc.
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Dated: September 14, 2020
Statement by Robert Herring, Sr., Founder & CEO, OAN
Today, I’m pleased to announce that One America News Network (“OAN”) will be featuring FOUR prime-time talk shows. Historically, we have only featured three shows in our prime-time line up. Internally, we have been working hard to enhance our prime-time lineup for some time and expand to four shows. With much to be analyzed and discussed in the news cycle, we felt adding another primetime show would be of great value to our viewers. Our quantitative evaluation of our prior lineup showed some deficiencies. One show was showing weakness in the ratings compared to the other two. Thus, today, I’m pleased to announce the addition of REAL AMERICA with Dan Ball in the 7 pm PT, 10 pm ET time slot. Dan is a seasoned veteran with over 20 years of experience. America’s Mayor, Rudy Guiliani is Dan’s headliner tonight. I hope you tune in to his show. Stephanie Hamill has returned to OAN and will be hosting her new show, In Focus with Stephanie Hamill at 5 pm PT, 8 pm ET. Alex Salvi continues to host After Hours with Alex Salvi debuting tonight at 8 pm PT slot. Tipping Point with Liz Wheeler was scheduled, and announced internally to our staff, to move to the 9 pm PT, midnight ET time slot, effective today, due to ratings concerns. With Ms. Wheeler’s unexpected departure on Friday, Kara McKinney, will be hosting Tipping Point with Kara McKinney.
I’m aware of some misstatements regarding Tipping Point with Liz Wheeler. Ms. Wheeler took over the show upon Tomi Lahren’s departure. (The name of the program was changed from On Point to Tipping Point due to a trademark issue.) Our records show that Liz Wheeler hosted approximately 1,257 episodes, not over 2,000. Ratings concerns led to the show being moved to the midnight Eastern time slot. Announcements of the new programming lineup were issued to staff prior to Ms. Wheeler’s unexpected departure. Kara McKinney has been a regular host for our talk shows and will be the new host of Tipping Point. She is nothing short of brilliant in analyzing the news in a methodical, factual manner. I hope you watch her program.
About Herring Networks
One America News Network is a dependable and reliable source of credible news reporting offering 18 hours of live news coverage every weekday plus four weekday one-hour political talk shows, namely REAL AMERICA with Dan Ball, In Focus with Stephanie Hamill, After Hours with Alex Salvi, andTipping Point with Kara McKinney. While other established cable news network’s offer multiple hours of live news coverage, only OAN can claim to consistently provide 18 hours of live coverage every weekday. For additional information visit www.oann.com
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